WordPress provides photographers with a terrific interface to build an amazing photographer website, however many photographers steer clear of WordPress due to it’s perceived complexity. My advice is to jump right in and get on with it. Here’s a few tips to consider.
Tip 1 – WordPress Landing Pages
Try to use a landing page when you are using wordpress on your photography website. This is a great alternative to displaying your current posts as it gives your site flavor and pizzazz. It also help with your wordpress seo as you have a set of defined keyword on that landing page, rather than constantly changing content.
Tip 2 – WordPress Themes
With WordPress you have lots of choices in themes so you can have a really good looking blog. Take plenty of time to peruse all of your choices so that you can select just the right one to suit your style and your topic. For a truly unique theme, select a premium theme. This will really help your blog stand out from the crowd. When you are done with your site, check out how it looks from a visitors standpoint. Did you get across everything that you wanted? Go to your site from someone else’s computer to get their point of view and write down the changes that you will need to make to continually improve the aesthetics.
Tip 3 – Make sure you are using the full Toolbar
When you are using WordPress, get familiar with the tools and features available in the application. For instance, clicking the “kitchen sink” button gets you a multitude of formatting and importing options to distinguish your site. Use this for many formatting options.
Tip 4 – Using Tags in WordPress Posts
When you use different tags for the topics on your blog, keep in mind that these are strictly for searching the content on your blog. These can’t be used by search engines. If you want your pages to be searchable on Google, you have to install an SEO type plug-in such as WordPress SEO by Yoast. There is an excellent article over at PhotoProSEO.com showing exactly how to set up yoast on a photography website - the same principles will of course apply to any niche site, so head over and take a look at their blog.
Tip 5- WordPress Membership Systems
Create a members only section to your website to make it more exclusive to the people who visit your site on a daily basis. This will allow them to actively engage in discussions with other members who have the same level of intensity. This will develop a solid bond between your top visitors. Wishlist Member is the main plugin in this marketplace.
Tip 6 – Fix your WordPress Permalinks
The URLs of your blog posts should not have special characters. Spiderbots may have difficulty with them. You should also shorten all URLs so that they aren’t overwhelming to anyone coming to your site, so only include the key words.
Tip 7 – Check your Spelling with the Built in Spell Checker
Use the “ABC” button to spell check your posts before they go live. Many people overlook this ability, but WordPress can spell check your work for you. This ensures that you continue to give off a professional look with your posts and yet you don’t have to use a separate program to do so.
Tip 8 – Use Line Breaks
If you want to create a line break, but not a paragraph break, hold shift while you press the enter key. This moves the cursor down to the next line without including any blank space. If you want to put a letterhead-type address on your page, this should make it a snap.
Tip 9 – Fix Spam but keep your comments
Control unruly spam not by turning off comments, but by installing the right plugin. Aksimet’s anti-spam plugin is exceptional at keeping your site on the up and up. You can also add Recaptcha which adds a captcha to the comments box on your site, ensuring no bots can leave a message.
Tip 10 – Don’t Get Caught Out by Your Browser’s Cache
If you upload changes to your WordPress site, but they don’t appear to have taken effect, try to refresh from a clear cache. Hold shift as you click the reload icon in your browser, or hold shift-ctrl-r at the same time. This will give you a clean version of your site which should be updated.
Tip 11 – Improve Your WordPress Security
Security on your WordPress site is very important, so make your password strong and keep it secure. Also, be sure to only download plugins you have obtained from trustworthy sites. Always look at reviews prior to installation. Otherwise, you are vulnerable to hackers and malware.
Tip 12 – Exploit the WordPress Plugin marketplace
Make sure that your plugins remain up to date. The plugins are what makes WordPress so great. However, they receive updates just like normal applications. If you don’t wish to keep up with the update installation, you may miss important upgrades, or they may stop working.
Tip 13 – Use Categories to boost your WordPress SEO
Remember that categories and tags permit you to utilize SEO keywords throughout your site. In fact, clear category names may be just what people are looking for when they search on Google. For example, “best plugins for WordPress” or “WordPress beginner tips” might have brought you to this page!
Tip 14 – Read Plugin Reviews before Plugging In!
Look over the reviews attached to WordPress plugins. If you know how to code, you can easily create a plugin so it’s best not to trust every new plugin. Bad plugins introduce security risks and can be full of annoying bugs. If you read the reviews, you will learn about these risks. Pay close attention to user reviews so you can avoid those that are not useful.
Tip 15 – Site a bit stale – Swap Your WordPress Theme
Differentiate the look of your WordPress blog. It may be tempting to just roll with the standard WordPress themes, but you’ll look like many other blogs out there. Consider a few other themes. Even install them so that you can preview them with your current crop of content. It can make all the difference to audience engagement.
If you have yet to put WordPress to good use, delay no further. Now that you have gained a good amount of tips and insights on using WordPress to your advantage, seize the opportunity and get going. Make that your New Year’s Blogging resolution and get on with it.